AI Shelf Space · is ChatGPT recommending your supplements?

185 supplement categories, tracked on 7 AI assistants

We monitor 185 supplement product categories in ChatGPT, Gemini, Claude, Google AI Overviews, Google AI Mode, Perplexity and Microsoft Copilot, and tell you how often each of them recommends your brand, in which product categories, and how you compare with your competitors.

We also publish a free public Index every quarter, with the five leading brands in every one of those 185 supplement categories.

Explore the free Index →

Four shelves of supplement bottles labelled Vitamin D, Magnesium, Probiotics and Omega-3, with a magnifying glass over one bottle

Stop doing PR and content blind.

Our Optimization Intelligence shows you which moves make the AI assistants recommend you more often.

In the last cycle alone we captured, analyzed, classified and ranked 1,078,195 web page citations the AI assistants made while reasoning through their supplement brand picks: the articles, posts and pages they read, as well as the publications, retailers and other sites that published them. So you know where you get the most bang for your marketing, content and PR efforts.

No other dataset in the market is more valuable for your PR outreach and your content strategy, and it is included in our Yearly Intelligence plan.

See what Yearly Intelligence includes →

Three printed articles standing on a stone shelf: a listicle, a blog post and an expert review

Shoppers ask AI what supplements to buy

AI answers are the new channel driving supplement sales. Agentic commerce (shopping decisions and purchases assisted by AI) grows every month. And when a shopper asks which supplement to buy, the AI answer is the new shelf.

Being on that shelf protects your current market position. Growing on it is how you pull ahead of slower incumbents.

42% of US consumers used at least one AI tool to shop in the past month.

NielsenIQ, May 2026

Visits to US retail sites referred by AI grew 393% in a year, and in March 2026 they converted 42% better than other traffic.

Adobe Analytics, first quarter of 2026

1 in 4 Americans has used AI for health advice, and nutrition and exercise are the number one thing they ask about.

Gallup and West Health, April 2026

How we measure

Companies that track AI recommendations ask the kind of question that makes an AI assistant name products (a question like “what is the best vegan multivitamin you would recommend?”) and record the brands the assistants name. But most ask each question once, or a handful of times. The problem is that one answer is like a single roll of the dice: it says almost nothing about what the assistant recommends most of the time.

At AI Shelf Space, we ask about every single supplement product category hundreds of times, on every assistant, until the picture is statistically solid. In a normal monitoring cycle this means more than one million AI brand recommendations analyzed inside hundreds of thousands of AI answers to supplement questions.

The same ruler for every brand: the Index is built the same way for every brand, customer or not, and no brand can pay to change a number.

Read the full method →

What is AI Shelf Space?

AI Shelf Space is a company that monitors how often supplement brands are recommended by AI assistants like ChatGPT when people ask about supplements. We track 185 supplement types today and add new categories frequently.

We also monitor which publications, web pages, articles and other online sources the assistants read to decide which brands they should recommend.

Our subscribers get all this intelligence in a private dashboard, refreshed every cycle, and an alert whenever their position changes or their brand is added to, or dropped from, any supplement category.

About AI Shelf Space →

Four supplement jars in a row on a stone shelf, from smallest to largest

Easy to use and highly actionable

Forget confusing terminology and endless buttons and options. AI Shelf Space is built from the ground up with supplement founders and heads of marketing in mind.

Your dashboard uses the shelf metaphor. Each product category is a shelf, and for each one you see a picture of your product and how often each AI assistant recommends it. For each category, the optimization tab shows which publications to prioritize in your PR and which types of content to target to raise your AI recommendation rate.

This makes AI Shelf Space the most actionable instrument in the supplement industry for claiming your place on the growing AI shelf.

Example of a dashboard. This is the Your Products tab as Garden of Life would see it.

Pricing

Start with a single audit to see where your brand stands today. If you move up to Yearly Intelligence within 60 days, your $995 counts in full toward it.

The Full Audit

$995

one-time payment

How often AI assistants recommend your brand and SKUs to shoppers.

Yearly Intelligence

$2,995

per year

Four Full Audits per year, plus all our optimization and competitive intelligence features.

30-day money-back guarantee on both plans.

See plans

Common questions

What exactly is "AI shelf space"?

When an AI answers "what's the best [your category]," it names a few brands in order. That shortlist is the shelf. Your shelf space is how often, and how high, you appear on it, measured across hundreds of shopping answers on each AI assistant.

How is this different from Peec, Otterly or other AI-visibility tools?

Think of AI Shelf Space as Peec, Otterly or Profound built only for supplement brands. Those tools are horizontal: they serve any brand in any industry, so their questions, categories and reports are generic. We track one industry, supplements, and nothing else, which lets us cover the questions supplement shoppers really ask far more deeply and accurately. They also mostly sample each question once or a handful of times, while we sample every category hundreds of times on every assistant, because single answers are noise. And they report abstract scores, while we show your rank on each shelf against named competitors, with your own products on the rows.

My competitors could subscribe too. Where's my edge?

The same place it is with Semrush, Ahrefs, Nielsen or SPINS: everyone can buy the same ruler, and the edge goes to whoever reads it first and moves first. Our alerts exist precisely so that is you. The shelf gets re-ranked whether anyone subscribes or not, so the real risk is being the brand that never looks at it. AI visibility is where SEO was years ago: soon every single brand will be tracking it, and nobody will ask whether they should. Today many of your competitors have not even started, and that gives you a window to gain market share in this new channel before they can react.

Can you help us get recommended more?

Yes. Yearly Intelligence includes our Optimization Intelligence: the publications, websites and content the AI assistants rely on when they recommend a brand, turned into monthly optimization opportunities for your PR and content teams. You also see exactly where you are losing, and to whom. If you want hands-on help beyond that, write to us.

What happens after I subscribe?

We map your catalog to our shelves and your dashboard is live within 48 hours, with the current cycle's data in it: where you stand on every one of your shelves, and the sources you need to win them. From then on you hear from us whenever your position genuinely moves, and whenever the AI shopping world shifts in a way your brand can use or needs to know about.

Can I cancel anytime?

Yes. Canceling means your plan does not renew, and your dashboard stays live to the end of the year you paid for. If it has not earned its price in the first 30 days, email us and we refund you in full.

Is ChatGPT recommending your supplements?